PMC Ltd is a large Property Maintenance and Construction company providing planned and reactive maintenance, project and ground works for the commercial, industrial, retail and healthcare sectors.

Objective:

• Generate highly qualified leads with minimum CPA

Challenges:

• B2B and commercial clients only
• Reduced likelihood of impulse purchase decisions
• Dispersed target audience, difficult to pin-point

Solution:

• Development and launch of specific audience targeting campaigns
• Segmented Ad-sets for specific services, focusing on the business offer